The e-commerce momentum continued in the second quarter of 2021 with revenues surging 105% including a 119%-increase in Steve Madden’s e-commerce business. full-price retail outlets, and introduced advanced delivery and return options. It added high level talent to the organization, ramped up digital marketing spend, improved data science capabilities, launched try-before-you-buy payment facility, rolled out buy online, pick-up in store across its entire U.S. The company also significantly accelerated its digital commerce initiatives with respect to distribution.
Its constant efforts to optimize features and functionality of its website are also contributing. Solid gains from increased investment in digital marketing and robust online capabilities, such as try before you buy, are steadily yielding results. You can see the complete list of today’s Zacks #1 Rank stocks here. Buoyed by such strengths, shares of this currently Zacks Rank #1 (Strong Buy) player have increased 21.4% in the year-to-date period while its industry has rallied 12.9%. Its cost-containment efforts are also fruitful and aiding margins. Management also remains encouraged about its prudent buyouts. The company’s commerce business is reflecting a sturdy momentum since the outbreak of the coronavirus pandemic.
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( SHOO Quick Quote SHOO - Free Report) is climbing up the charts, thanks to immense strength in its e-commerce wing and strategic ploys.
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